I found 10 websites of small cleaning businesses across the U.S. that do a strong job selling their services. I included a mix of residential and commercial providers from various regions and highlight what each site does well. I looked at things like design, sales copy, service presentation and where there’s room for improvement.
NY Home Cleaning Service (New York, NY)
- Emphasizes the Family-owned, NYC-focused cleaning business emphasizing “deep cleaning specialists” for all boroughs. The homepage clearly lists comprehensive services (regular, deep, move-in/out, post-construction, Airbnb/rental, office) with quick links
- Transparent pricing is highlighted (e.g. 1-bedroom from $120, 2-bedroom from $145, etc) which builds trust. Strong calls-to-action appear (“GET PRICE”, “BOOK NOW in 60 seconds”) on multiple sections. A callback-request form at the top (“Request a Callback”) engages users immediately
- The copy reinforces trust (family-owned 20+ years, eco-friendly practices, fully insured), Contact info (phone, email) and service areas are prominent. Reviews are mentioned (via a NiceJob widget), but actual testimonial snippets aren’t visible until clicking.
- Standouts: Clear service list and pricing, multiple CTAs (book, callback, contact) and trust signals (family business, eco-friendly).
Supreme Home Cleaning (Boston, MA)
- Family-operated cleaning company (“family owned and operated business”) promising “100% customer satisfaction”
- The site is straightforward: it offers a free quote form where users select home type, bedrooms/baths, etc.
- Copy emphasizes quality and eco-friendly focus (“high quality cleaning… eco-friendly products”) They highlight customized checklists and green practices, and note that as a family business they “pay attention to every detail” This contrasts them to impersonal franchises.
- Key CTAs (“Free Quote”, “Contact Us”) are repeated at top and within sections. The site is rich in testimonials: multiple customer quotes with 5-star ratings are shown, which boosts credibility.
- Standouts: Personalized messaging (custom checklists, family attention), visible customer testimonials, and an instant quote form. Trust is built via “licensed, bonded, insured” messaging and many local references.
Onix Cleaning (Boston, MA)
- A female-owned local company (“founded by Maria De Souza in 2002”) positioning itself as “#1 Boston House Cleaning Company”
- The homepage uses bold visuals (hero images, video embed) and clear CTAs (“Get Free Quote”) An FAQ-style “How We Do It” is present (book, clean, relax) The copy underscores professionalism (“trained cleaners, background checked”) and convenience.
- The site is very content-rich: it details specialties (recurring, deep, move in/out, sanitization, Airbnb, etc.) and both residential and commercial offerings
- Onix stands out for transparency and trust: it explicitly states “company’s commitment is evident in our satisfaction guarantee” and cites “over 100 five-star reviews on Google, Facebook, Angie’s List”
- It also emphasizes being licensed and insured The “Our Team” and “Meet Our Cleaners” sections (not shown) further humanize the brand.
- Standouts: Exceptional content breadth (including local demographic insights, which is unique if a bit SEO-heavy) and detailed services breakdown. The “Award-Winning” and “over 100 five-star reviews” highlight helps trust. The booking flow (quote, scheduling) is clear.
Joanie’s Cleaning Service (Lakewood Ranch, FL)
- A regional cleaning/decluttering business (“over 20 years of experience, our family-owned business”) serving Lakewood Ranch and surrounding areas. The homepage banner boasts 6 years in business and shows awards (Manatee Chamber)
- Services are clearly categorized (Residential, Vacation Rental, Office/Janitorial, Declutter) with “Learn More” links. . The navigation includes service pages and gallery. The site shows phone and “Request an Estimate” CTA in header. Trust signals include “Insured and Bonded” and BBB accreditation badge.
- The “Declutter Cleaning” section highlights their USP: they assist with sorting and organizing, appealing to customers overwhelmed by stuff. A section for “Happy Customer Reviews” hints at testimonials (though the text isn’t shown on the snapshot, likely a review widget)
- Standouts: Emphasis on family-owned heritage and local roots. Clearly lists service areas and specialties. The inclusion of awards/badges (BBB, Chamber) and the smiling photo of “Joanie and father” builds trust.
Immaculate Cleaning Services (Orlando, FL)
- A commercial/janitorial-focused cleaning company (“cleaning & janitorial services”) for Central Florida (Orlando) with 24/7 service. The content is enterprise-style but still family tone: it explicitly calls itself a “family owned professional cleaning company”
- The site emphasizes professionalism and tailored solutions (“sanitization services for your business”, CDC guidelines, etc.) It lists core principles (24/7 reliability, professionalism, trusted, green) Notably, it highlights being “BBB A+ rated” a strong trust element for a small business.
- User experience: multiple “Read More” links suggest a multi-page site. The homepage headlines (“Family Owned & Operated”, “No Contracts”, “BBB A+”) convey key selling points upfront. There are CTAs (“Contact Us”) but less visually prominent than others. Social proof is mentioned (TikTok and Facebook links) but no visible reviews on the homepage.
- Standouts: Trust-building content (family-owned, BBB accreditation, focus on trained staff). The site systematically addresses pandemic-related concerns (COVID sanitization). The extensive service list (from floor waxing to move-out cleaning) shows breadth.
Detail Cleaning Services (Houston, TX)
- A veteran-owned, family-run Houston maid/housekeeping service (since 2009). The header touts “Veteran Owned & Ready to Serve. Trusted since 2009.” Contact info and “Book Online” buttons are prominent.
- The homepage features rotating badges (“Houston’s Best”, Angi awards, etc. shown as images) and promises “highest rated, most reviewed” cleaning service. The “How It Works” section clearly breaks down: Book – Clean – Relax (book online, certified cleaner arrives, enjoy your sparkling home)
- Copy emphasizes no-hidden-fees (fixed pricing: “if it takes longer, you won’t pay more” and stringent staff vetting (“background checked, interviewed in-person”). A key tagline says: “We are a veteran owned and family run company with the attention to detail of a small business… with the professionalism of a franchise.” Insurance and bonding are also noted.
- Standouts: Clear brand identity (veteran + family-run), lots of awards/badges build trust. Step-by-step process and guarantees (insured, bonded, flat-rate pricing) are user-friendly. The “Request a Cleaning Quote” CTA is placed after explaining the process.
MoreHands Maid Service (Austin/Houston, TX)
- A long-running, family-owned maid service (in business ~25 years) covering Austin and Houston. The tagline “Never be Disappointed with Your Maid Service Again!” is bold on the homepage. It’s very design-forward, with badges (“Award-Winning”, BBB Accredited, Google 5-star, Best of Austin”) prominently displayed.
- The site uses a lot of imagery: “How It Works” icons (Instant quote, Spotless space, Laundry done) and large icons for guarantees. They boast “We never cancel. Ever. If we do cancel, we’ll pay you $100.” They stress professionalism (“licensed and insured”, quality control inspections) A “Why More Hands?” section highlights no-cancellation, trust, and satisfaction guarantee.
- CTAs: “Instant Quote” buttons are fixed in the nav. The copy is friendly and confident. The site feels polished and well-branded (curved fonts, bright colors). They mention being family-operated twice (header alt text and footer), reinforcing a personal touch.
- Standouts: Guarantee (“never cancel” with $100 payoff) is very eye-catching. Many third-party recognitions (BBB, Google, Best of Austin) add authority. The text/icons communicate service benefits quickly.
Casa Fantastic (West Los Angeles, CA)
casafantasticcleaningservicesinc.com
- Small, family-owned West LA cleaning business (specializes in luxury/discreet cleaning). The design is sleek and minimal. The hero section calls it “Because a Clean Space Just Feels Better” with a “Get a free quote” CTA. It’s positioned as personal (“Not average – part of the neighborhood”).
- Services are clearly iconified: Private/Luxury cleaning, Post-construction, Move in/out, House Cleaning (weekly/biweekly), Commercial, Apartment. Each has a brief description and link. The “How It Works” steps (Reach out, choose time, return to clean home) are user-friendly.
- Trust elements: numerical track record (5,480+ jobs, 600+ team members, 4.9-star reviews) A “Why Clients Keep Coming Back” section highlights local trust, detail orientation, and flexibility. The tone is upscale and reassuring.
- Standouts: Clear focus on luxury/residential clients in affluent areas (Beverly Hills, Brentwood, etc. visible in locations). The storytelling (“not average cleaning company”) builds emotional appeal. The stats and “5-star reviews” (though shown as stylized badges) strongly convey credibility
BerryClean (San Francisco Bay Area)
- Top-rated house & office cleaning in SF Bay Area. The homepage says “Happiness Guaranteed – if you’re not satisfied, we’ll come back free” (explicit guarantee). They showcase a “Request a quote” CTA with star rating (4.8 stars). Service offerings (house, deep, move-in/out, Airbnb, office, commercial) are listed with quick request links
- Key differentiator: they emphasize using high-quality, eco-friendly tools. Copy notes “plant-derived Method products, Miele HEPA vacuums… insured, bonded, real employees (no subcontractors)… pay above minimum wage”. They highlight that cleaners are background-checked and well-trained. This transparency about staff and equipment is compelling.
- The design is modern and friendly (bright sections, green accents). Testimonials or badges (like “Top-rated”) are present.
- Standouts: Strong guarantees (happiness guarantee) and focus on “no subcontractors” and employee welfare, which is rare on cleaning sites. The use of premium supplies (Miele, Method) appeals to discerning clients. CTAs (“Request quote”) are frequent.
Helena Cleaning Services (Helena, MT)
- A full-service residential/commercial cleaning company in a smaller market (Helena). The design is simple and text-centric. The top repeats “GREAT QUALITY, EXCELLENT SERVICE” with a call-to-action “Call Us Today” prominently listing the phone numberhelenacleaning.com.
- It explicitly states “We are family owned and operated”. Navigation is basic (Home, About, Residential, Commercial). The homepage offers big buttons (“Let Us Clean Your Home”, “Commercial Cleaning Services”, “Who We Are”). This could be a rotating banner or sections (the snippet shows repeats, likely a slider of 4 boxes).
- Trust through testimonials: several customer quotes (5-star) are listed in a slider with names and positive feedback on professionalism and thoroughness. A straightforward “Request a Quote” form is at the bottom. The footer repeats call-to-action info and coverage area.
- Standouts: Emphasis on local, family-owned identity and personal service (“very professional… they talk like friends” – testimonial). Big calls to action and phone number make it easy to contact. They offer both house and business cleaning.
Susan’s Green Cleaning (Seattle, WA)
- Eco-friendly Seattle maid service (“Seattle’s Top-Rated Eco-Friendly Cleaning Company, Locally Owned & Operated”). The homepage is visually rich and emphasizes health/safety (“EPA-Approved TANCS Disinfection”, “Non-Toxic Ingredients”). It markets itself as multi-award-winning and strongly committed to “green” cleaning.
- Trust signals: “5-Star Service” tag, awards/badges (BBB Accredited icon, Google reviews), and multiple customer testimonials quoting 5-star praise. Importantly, the copy highlights they use employees, not subcontractors (and company vehicles) for cleaning – a key differentiator. They are fully licensed, bonded, insured.
- The site makes heavy use of images and video. It offers a “Free Estimate” button, and sections explain their special equipment (TANCS steam disinfection). Social proof (“Five-Star Reviews”, multiple repeat testimonials) is woven throughout.
- Standouts: Strong green branding and professionalism. The commitment to “our own employees” builds trust and suggests quality control. Multiple details on safety (EPA, electrostatic spray) set them apart post-COVID. Their messaging is consistent: clean = healthy, and clients repeatedly praise their “stellar work”.
Final Thoughts
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